>> it's great that we can afford athletic scholarships to gifted student athletes, but if they come to our institution and just play basketball or whatever the sport is and don't get the education, then i think everybody's been shortchanged in the bargain. >> reporter: susan herbst insists the focus at uconn is now where it belongs, squarely on education. >> as a matter of fact, when i came, it was the first time that we had real communication in one room, you know, between the academic people, the provoes, the presidents people and the basketball coaches. they were incredibly grateful. to me that was very instructive. >> reporter: to me, it tells me it wasn't important before. >> you know, i think it was important to individuals. the institution, apparently not. >> reporter: but what about the rest of the country? up next, pressure from the white house to raise performance in the classroom. the problem may be bigger than anyone thought.